Written Content

Over four years as Marketing Director, I built HB's earned media presence from a baseline of regional mentions into a consistent, multi-outlet PR program securing dozens of placements annually across Arkansas's top business and news platforms.

The company had some regional media presence but lacked a structured PR cadence to maximize coverage and build lasting brand authority in the Arkansas commercial real estate market.

• Built and maintained relationships with key Arkansas media outlets over 4 years.

• Grew press release output from 8 in 2022 to 15 in 2025 — an 88% increase. • Secured front cover and featured placement in Arkansas Business multiple times.

• Sponsored the Arkansas Business Growth Report on Jonesboro in 2023, contributing to 4 of 5 stories included.

• Expanded outlet reach year-over-year, adding Talk Business and NEA Report as regular placements by 2025.

• In 2025, 5 of 15 releases were each picked up by 4 or more media outlets, demonstrating consistent newsworthiness.

Over four years, I transformed HB's PR program from ad hoc media mentions into a structured, multi-outlet strategy delivering consistent coverage across Arkansas's most influential business publications and news platforms.