Give your company a voice
Words carry weight. From press releases to news content, I write with clarity and intention, making sure every piece says exactly what it needs to and nothing more. Here's the work.
Written Content
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Over four years as Marketing Director, I built HB's earned media presence from a baseline of regional mentions into a consistent, multi-outlet PR program securing dozens of placements annually across Arkansas's top business and news platforms.
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The company had some regional media presence but lacked a structured PR cadence to maximize coverage and build lasting brand authority in the Arkansas commercial real estate market.
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• Built and maintained relationships with key Arkansas media outlets over 4 years.
• Grew press release output from 8 in 2022 to 15 in 2025 — an 88% increase. • Secured front cover and featured placement in Arkansas Business multiple times.
• Sponsored the Arkansas Business Growth Report on Jonesboro in 2023, contributing to 4 of 5 stories included.
• Expanded outlet reach year-over-year, adding Talk Business and NEA Report as regular placements by 2025.
• In 2025, 5 of 15 releases were each picked up by 4 or more media outlets, demonstrating consistent newsworthiness.
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Over four years, I transformed HB's PR program from ad hoc media mentions into a structured, multi-outlet strategy delivering consistent coverage across Arkansas's most influential business publications and news platforms.
State-wide
media coverage
Earned front-page and featured coverage in Arkansas Business multiple times, including the cover and a sponsorship of the Arkansas Business Growth Report on Jonesboro in 2023 where our company gained coverage in 4 of 5 stories presented.