A dream turned lifestyle hat brand. This is what happened when I started making them.
The StartSince I was a little girl, I had a love for all things style and fashion. Going into college, I dreamed of starting my own clothing store. Fast forward to the fall of 2025 — I found myself brainstorming ways to support raise for my upcoming mission trip, and I had an idea.
My Inspo
The IdeaTrucker hats had become my thing — worn through every half marathon training run, every coffee run, and every sunny Saturday afternoon. I had a marketing and design background, a real obsession with fashion, and a name in mind that just made sense. Letters from London Co. It was always there. The mission trip just finally gave me a reason to do something with it.
The ExecutionI built it from scratch. Designed every hat. Established the visual identity, the aesthetic, the messaging. Opened the Etsy storefront and brought all the pieces together. What started as a way to support a mission trip became something I'm genuinely proud of — a real brand, built by hand, from the ground up.
This is only the beginning.
