About Me
I'm MaryKate Reid — a marketer, designer, and strategist with a passion for building brands that are as intentional as they are visually compelling.
With a background in Strategic Communications and hands-on experience across industries — from commercial real estate to financial services — I bring both creative vision and operational precision to everything I do.
I believe good design should feel effortless and tell a story. Whether I'm crafting a property marketing package, managing a brand's social presence, or building something entirely from scratch, I lead with intention and an eye for detail.
Inspired by my love for fashion and design — I also founded Letters from London Co., a faith-inspired hat brand built on minimalist design and meaningful storytelling.
What I do best
Brand identity & image development
Concept creation and naming
Trend analysis and strategic positioning
Branding
Branded email campaigns
Property marketing packages
Print & digital materials — flyers, brochures, mailers, and advertisements
Design
Content planning & scheduling
Multi-platform management — Instagram, Facebook, LinkedIn
Audience growth & engagement strategy
Social
Press releases & media relations
Marketing copy & brand messaging
Written
Original hat graphics & apparel design
E-commerce storefront management
Product photography & promotional content
Merch
Stats
Scaled email marketing program by 56%, increasing send volume from 16 to 25 campaigns annually; achieved a 23.3% open rate — above the commercial real estate industry average of 20–22% — with a 5.5% click-through rate across 14,900+ deliveries in 2025.
56%
Established a consistent email communication cadence as Marketing Director, growing campaign output by 9 additional sends year-over-year.
9
Grew press release output by 88% over 4 years (8 in 2022 to 15 in 2025), with 5 releases in 2025 each picked up by 4+ media outlets.
88%
Secured 33 media placements in 2025 alone across KAIT8, Arkansas Business, Talk Business, Arkansas Money & Politics, and NEA Report — up from 15 placements in 2024 (+120%).
+120%
Drove sustained brand visibility growth, scaling from 572.8K people reached on Facebook in 2024 to 9.5M views and 102.9K interactions in 2025.
